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Facebook Page Discovery “Browser” Launched

Facebook launched a new way to Discover Facebook’ Popular Pages called “Browser,” that shows icons of popular pages in a user’s country. When the Page icons are hovered over they display a Like button. Browser shows a “Friends similar to you” leaderboard displaying with which friends you share the most mutual Likes. Browser joins existing Page discovery methods including news feed stories, profiles of friends, “add interests” step of new user flow, recommended Pages sidebar modules, and advertisements. Stimulating Page growth is important to Facebook.

Browser’s tab title reads “Find Interests” and its header explains, “See something interesting? Roll over the Page and click Like to receive updates in your News Feed.” Users can view Pages from all categories simultaneously, or from specific categories including brands, media, games and celebrities. Users can quickly Like many Pages, turning their icons dark blue, since they’re not redirected upon Liking.

“Friends similar to you” can be expanded to show your 25 most similar friends, and links pop-up a window displaying all the Likes you’ve in common with that friend. Browser automatically loads more Page icons when you scroll to the bottom. Changing one’s country using the drop down in the top right of Browser lets users see what Pages are popular in other countries.


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