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Facebook Now Allow Setting Automated Match Actions Via Rights Manager

Facebook Rights Manager

Rights Manager, which help video rights owners on Facebook to manage and protect their content at scale, today, gets new ‘automated rules’ for better support rights owners’ business objectives.

For those not aware, with Rights Manager, video rights owners can find matches of their copyrighted video content on Facebook with results surfacing on a dashboard for taking action.

Now, to make this management process more efficient, Facebook is allowing rights owner to set an automatic action when a match of their content is found on the social network platfrom. “we’re now enabling rights owners to automate more of the process, and providing more options for what happens to matched content,” writes facebook.

Rights Manager now has four automatic match actions:

Block matched content from being viewable on Facebook upon upload.

Claim ad earnings when a money is generated during an Ad Break in copyrighted video that matches the rights owner’s reference file.

Monitor allows matched content to remain viewable, and let rights owner monitor video metrics. The action can be taken at a later time.

Manually review match through the Manual Review tab and acted on at a later time.

With Match onditions, the rights owners specify a match action to be taken automatically when a match conditions are met on their content. With the addition of Privacy type, Rights Manager now features five match conditions, that include:

  • Viewer location: The country where a viewer watched the matched video.
  • Content type: The video and/or audio parts of a matched video that overlap with your reference file.
  • Match length: The amount of time a matched video overlaps with your reference file.
  • Publisher type: Choose to match based on whether the content was posted by a Page or a Profile.
  • Privacy type: Choose to match based on whether the video is private (non-public), public, or both.

All these updates will be available to Pages using Rights Manager globally in the coming weeks.

Also, a number of local and non-profit news organizations, will now be able to participate in a pilot project that delivers Facebook training and support through a partnership with the Knight Foundation.

“The goal is to help these newsrooms use Facebook to inform and engage their local communities through local networks established with the Knight Foundation, The Lenfest Institute for Journalism, Detroit Journalism Cooperative, and Montclair State University’s Center for Cooperative Media,” facebook said.

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