Facebook is letting businesses reach more people as it has now allowing businesses to run ads in Marketplace for the first time since introducing this shopping experience in 2016.
Ads in Marketplace will appear alongside other products and services and can be extended easily to appear anywhere on the Facebook platform. By selecting Automatic Placements, ads will now run across News Feed, Instagram, Messenger, Audience Network in addition to Marketplace.
Emphasizing the benefits of ads running in Marketplace Facebook said, “Advertising across our platforms enables you to reach your target audience wherever they’re spending time, giving you more opportunities to connect with people likely to be interested in your offerings.”
The GIF below demonstrating new Facebook Ads in Marketplace feature:
And now, adding Marketplace as a placement for conversions campaigns businesses already seeing results using ads in Marketplace, as they’ve been able to generate up to 2.2x greater return on ad spend.
In addition, similar to promoted posts in News Feed, Facebook also letting select users run promoted listings in Marketplace.
Facebook also recently enabled businesses to list a variety of offerings in Marketplace, including used vehicles, home rentals, home services and jobs.
For now, advertisers who target audiences in the US and Canada can run ads in Marketplace using the traffic, conversions and product catalog objectives.
That’s not all, advertisers will also be able to target audiences in Australia and New Zealand to run ads in the Marketplace. Additionally, they’ll be able to use video views and reach objectives as well.
Here are the steps to create an ad to appear in Marketplace:
- Go to Ads Manager and choose Reach, Traffic, Conversions, Catalog sales or Video views as your objective.
- Then click Continue and Choose your Destination.
- Choose Audience and define your targeting.
- Choose Automatic Placements or Edit Placements.
- Set up Budget and Schedule, and Click “Next” when done.
- Choose ad’s creative format.
- Click Done, when you’re finished setting up an ad, and then Place Order.
Connect with shoppers in Marketplace Here.
In addition, Facebook is also improving customer service from advertisers with a new tool launching globally to address people’s frustrations with ads that quote inaccurate shipping times, and misrepresent products on its platform.
Basically a feedback tool, it’s accessible from the “Ads Activity” tab, and let you view all the ads that recently clicked by you. Hitting on the “Leave Feedback” button will open up a brief questionnaire for you to tell Facebook about your experience.
In the example image below you can see the new Leave Feedback button and questionnaire:
We share feedback directly with businesses that receive high volumes of negative feedback and give them a chance to improve before taking further action. We give them guidance on how to improve customer satisfaction and better meet customer expectations. This could mean setting clear expectations about shipping speed upfront or providing more transparency about return policies.
If feedback does not improve over time, we will reduce the amount of ads that particular business can run. This can continue to the point of banning the advertiser. We believe this tool will give people more confidence in the businesses they interact with and help hold businesses accountable for customer experiences they provide.