Helping Travelers Book Their Next Flight with Flight Ads on Facebook
As part of the expansion of their advertising, Facebook is helping people interested in travel to book their flights with a new ad solution on its platform called “Flight Ads.”
Until now, the targeting capability of Flight Ads was limited to re-target travelers who have visited an airline’s website or app while searching for a particular flight.
Now, with today’s launch, advertisers/airlines will be able to target potential travelers based on their history of travel-related web browsing, including visits to other flight-related Pages, websites, and apps.
Let’s say, people are browsing several airline sites and flight pricing apps for holiday trips to Mexico. Now, using Flight Ads, airline brands tailor their ads promoting relevant flight routes to reach those people, says Facebook.
In addition, if a traveler has not yet chosen a trip destination, but they visit a travel-related Page on Facebook, they may now “see an ad to visit an airline brand’s site.”
Facebook notes, advertisers who have been testing this new ad targeting solution are already seeing positive results.
The company added that by using Flight Ads, “Air France managed to drive more targeted search volume to its site while lowering cost per search by 66 percent. On the other hand, the airfare forecasting app Hopper saw a 20 percent drop in its cost per app install.”
Apart from benefits to advertisers, Facebook is also taking into account the privacy and transparency and reminds people to opt out of Flight Ads by clicking on the upper-right corner of an ad. Users can also manage their ad settings from the Ad Preferences.
And as with all advertising, Facebook advises that flight advertisers can reach customers through this new ad solution without learning any personal information about them.
Flight Ads will be available to all advertisers on Facebook, Instagram and Audience Network globally in the following weeks.
For more on how this new ad targeting feature “Flight Ads” work on Facebook, watch the video embedded below: