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Oct052018

Facebook Introduces New AI Features to Marketplace As it Turns Two

Facebook Marketplace, which turned two recently is helping people around the world to “discover things, connect with people locally, launch a business, and earn a living.”

In two years since its launch in 2016, the Marketplace has grown as it’s used by more than one in three people on Facebook in the U.S.

Originally, it was intended as a place for users to buy and sell within [their] local communities.

On its second-year anniversary, Facebook is introducing the latest improvements to Marketplace that use artificial intelligence (AI). New features are intended for both buyers and sellers.

Buyers and sellers are also able to rate each other now to show whether they had a good or bad experience.

Here’s how Marketplace will become even more buyer and seller-friendly:

AI for Faster Buy and Sell

Marketplace now offers a more personalized item to buyers and help sellers connect faster with more potential buyers through new AI features.

After uploading a photo of an item and adding a description, AI will automatically improve the quality of the photo and will also auto-categorize the item. It will translate listings and Messenger conversations.

The new AI features will also suggest price range based on what similar items recently sold for.

Additionally, another new AI feature in the test will recommend products based on the photo taken by a camera.

“To buy a headphone a user could snap a photo of the headphones and Marketplace using AI will recommend similar listings from nearby on sale,” for example.

Facebook is also working on to simplify tasks, like “a user could upload a photo of [their] living room and get suggestions on furniture to buy based on their layout and size.”

In addition to new AI capabilities, Facebook also added a variety of shopping options to select from, such as “cars, home rentals, home services and shopping and deals from e-commerce merchants.”

Detecting and Removing Inappropriate Content

Using the AI technology, Facebook has started analyzing images, content, as well as the context within a listing to determine the items that violate policies, so they can be removed.

Robust Reporting Tools

Facebook is also empowering its community to report content that does not belong to Marketplace, or in violation of Commerce Policies. Buyers and sellers indulged in inappropriate activities can also be reported.

Here is a screenshot that shows how to report a listing in Marketplace

Steps to report a listing in Facebook Marketplace

In order to help users to make more informed decisions on their buy and sell, Facebook is exploring new buyers and sellers badges with confirmed identity.

Also, a feature to help sellers to select a nearby public place to meet in person is also in works.

Ratings for Buyer and Seller

Buyers and sellers are now able to rate [their] experience with each other.

Also, [they] can leave feedback to suggest where improvements needed, like response time, friendliness or reliability.

Take a note, “A buyer can only rate a seller if the seller replies to their at least one message. And, the seller can rate the buyer only when the buyer sent at least one message.”

Follow these steps to rate a buyer or seller:

  • Open the Facebook app and tap to “Navigation”.
  • Scroll down and tap “Marketplace,” or tap “See More” to see Marketplace.
  • Tap “You,” then tap “Buying” or “Selling”.
  • Tap the conversation with the seller or buyer.
  • Tap “Rate Buyer” or “Rate Seller” in the top right.
  • Select a happy faced emoji or a sad-faced emoji.
  • As an extra step, [If you like], Select a reason for the rating.
  • Finally, tap “Done”.

To see other person’s rating of [yourself], you will have to rate them as well.

“You can’t see the other person’s rating of you until after you’ve rated them,” says Facebook.

Lastly, the company notes it’s working on more new product features that will help to discover, buy, and sell.

Those interested can start buying or selling on Marketplace, by heading over at Facebook.com/Marketplace.

 

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