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Facebook Intro New Suicide Prevention Tools, Messenger Platform 1.4 Brings More Dev Tools

Building a safer online community, Facebook introduced new tools and resources to help those who might think of suicide including Suicide Prevention Tools to help people in real time on Facebook Live, Live Messenger chat from crisis support organizations, streamlined reporting for suicide, assisted by artificial intelligence.

Already on Facebook if someone posts something that makes you concerned about their well-being, you can reach out to them directly or report the post to us.

Facebook said that already teams around the world providing 24/7 support to people with suicidal tendency with a number of support options including prompting people to reach out a friend, pre-populated text for people to start a conversation, and suggestions to contact a helpline along with resources for people to help themselves at that moment.

Suicide prevention tools already available on Facebook posts for over 10 years now:

    • integrating into Facebook Live, so people watching a live video can reach that person directly and can report the video to Facebook. These people will a set of screen resources and will be able to choose to reach out to a friend, contact a helpline or call in local emergency services right away.
Facebook Live Suicide prevention support
Facebook Live Suicide prevention support
  • People can in a real-time message directly from the organization’s Page or through suicide prevention tools.
  • a new video campaign to raise awareness about ways to help a friend in need launched with partner organizations across the globe.
  • a streamlined reporting process using artificial intelligence to report a post about “suicide or self-injury” more prominent for potentially concerning like posts.
  • testing pattern recognition to identify posts as very likely to include thoughts of suicide. And, will be reviewed by the Community Operations team, who will provide resources to those who post such content.

These measures are currently in limited test in the US and will expand over the next several months to more organization to support any new volume of communication.

Facebook Live Messenger for suicide prevention
Facebook Live Messenger for suicide prevention

Messenger Platform 1.4 brings in new developer features to build more great ways for users to discover, share and engage with meaningful experiences including:

First up, developers using persistent menu can now build multiple, nested items helping people to find and select all features that a bot offers. They can also hide composer and create a simple Messenger experience without conversational capabilities.

  • Enhancements to Messenger’s sharing capabilities to help people introduce a bot to their family such as:
  • devs can customize message content (image, message, button) for sharing from their bot and link to a website to the bot itself.
  • ‘Send in Messenger’ button in Messenger’s webview¬†let people send content to friends in Messenger including attribution to bot so they can start a new conversation with the bot. Devs can also provide sharing capabilities in webview as a button within their UI.
  • A bot can have deep-links for custom message sharing using m.me URL in buttons, and the recipients can invoke a conversation with a bot by clicking on the link. Using a ref param, devs can track user entry points or allow a recipient to invoke specific actions inside the bot.
  • Updated customer matching to reach existing customers on Messenger
  • Launched with the original Platform announcement in April 2016, the customer matching feature offers businesses the option to send messages to people in Messenger who have provided their phone number and consent to be contacted.
  • businesses can submit full names, in conjunction with customer phone numbers, in messages sent via “customer matching”. These SMS will show up as a Message Request, for people to open up the incoming thread.
  • customers previously received text-centric, limited, opt-in content in SMS, “will now see richer content once they accept Message Request.”
  • Messenger Profile API now provides a new Graph API endpoint for developers to share information on their bots such as target country, localization of greeting text and persistent menu.
  • API for Messenger codes allows developers to easily surface their customer’s Messenger codes and promote discovery.
  • Payments pre-checkout webhook allow developers to make updates to their final price (e.g., including shipping costs) prior to payment available to native payments beta developers only.
  • Addition to app-level analytics for your bot (threads, block, delete and report rates) via Graph API.
  • Generic template aspect ratio allows developers to specify “landscape” or “square” for image aspect ratio.
  • Attachment upload API allows developers to receive an attachment_id without having to send a message to users, simplifying overall workflow.
  • Getting a list of supported features on Messenger extension help developers to understand what features are supported on a client where webview was called from.
  • Text limit for messages and button template has been increased from 320 to 640 characters, writes the facebook dev team.

For more information on the features above, watch the videos embedded below:

Five new Facebook reactions revealed just over a year ago, have been used more than 300 billion times by users so far. “Over the past year we’ve found that if people leave a reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post,” writes Facebook. “So we are updating News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person.”

According to Facebook, “Reactions indicate a deeper level of engagement, and users have to choose a Reaction to express how they feel about a post, rather than simply hitting old Like button. Facebook will then use the information to determine which content should rank higher in their News Feed. “

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