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Facebook Intro New Explore Feed and News Feed Publisher Guidelines

Going by the demand of publishers of its Journalism Project, Facebook is offering more insight into how News Feed works to better understand best practices for reaching audiences, today releases “News Feed Publisher Guidelines” with “do’s and don’ts.”

These guidelines are offered as extension to Publisher Principle to help publishers succeed on social network platform.

To view News Feed Publisher Guidelines, Head over here.

In a post today, Facebook written about tests it’s currently running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia, with a goal to have separate places for personal and public content —today said, it has “no plans to roll this test out further beyond these test countries,” or “to change pages on Facebook to pay for all their distribution in News Feed or Explore.”

The test involves separate dedicated space for people to keep up with their friends and family, and another separate space, called “Explore,” with posts from pages that they don’t follow.

Also, woth noting is that this test version of Explore is different to the version available to most people since this summer, which aims to improve the organic reach on the desktop site of content published by Pages.

Facebooks’ “Explore Feed” curate posts from Pages based on peoples interests, so they can easily discover relevant content from page they haven’t connected with yet.

Facebook puts Explore Feed as, “… a complimentary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them.” “While Explore includes content from relevant pages, posts from pages that people like or follow will continue to appear in News Feed,” the company said.

Another thing that may be of interest is that the Explore feed doesn’t contain any ads — at least for now.

Facebook’s Explore feed has been available within its mobile app since this summer.

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