This Christmas, Facebook’s monthly active users (MAU) of mobile apps has passed “300 million of active users” milestone, according to Enders Analysis analyst Benedict Evans. This is more than either Apple or Android in total, each of which have around 225m active mobile users.
Facebook data suggests, these are dominated by the two platforms that have traction, iOS and Android. Android has now passed iOS in daily active users (DAUs), though Apple has passed the round 100m monthly active users figure.
Around 70% of RIM’;s 70m active users have installed the Facebook app. “That’s a high penetration rate (it comes to around 50% for Android and iOS) on what is supposed to be a corporate product, pointing to RIM’s strength in messaging, but also to the way that the mix is shifting away from business customers and towards emerging markets and teenaged girls (in the UK at least),” Evans writes.
Meanwhile, Windows Phone remains quite insignificant, though that may change next year as Nokia’s efforts come fully on stream.
Based on Evans’; figures, 70% of mobile users and 30% of all users now use apps to access Facebook.
“Facebook gave a number for total users of 800m and mobile users of 350m back at the end of September, at which point there were around 250m MAUs of the apps (i.e. 350m people used Facebook on mobile of which 250m used the apps and 100m used the mobile web). In other words 70% of mobile users and 30% of all users used apps to access Facebook,” Evans said.