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Facebook ‘Friends Effect’ Now Fueling Bing Search Results – “Liked Results, Personalized Results, Popular Sites” and More Added

Today, Bing brings the “Friend Effect” to search. Starting today, you can receive personalized search results based on the opinions of your friends by simply signing into Facebook.

Here’s a snapshot of how this works:

  • Trusted Friends: A recent research shows that nearly half of people seeing their friends “likes” within search results could help them make better decisions. Bing’s new features make it possible for people to make decisions with their trusted friends.
    • “Liked” Results, Answers & Sites
      Instantly see which stories, content and sites your Facebook friends have “liked,” from news stories, celebrities, movies, bands, brands and more. With “thumbs up” from your friends you can jump right to the stuff that matters the most to you. Bing shows the faces of up to three of your friends that like a search result, offering a visual and virtual seal of approval from your trusted social network.

      In addition, what happens when you search for something that you don’t know much about? Now with Bing, you’ll not only see the individual pages or stories your friends like, but the overall sites they like related to the topic you’re searching for. With help from your friends and Bing, you now know that a good site to check out the info for the topic.

    • Personalized Results
      Now, Bing will surface results, which may typically have been on page three or four, higher in its results based on stuff your friends have liked. And, how often do you go beyond page one of the results?
  • Collective IQ – Input from the collective IQ can enable search to become a discovery tool, allowing you to benefit from the connections, inferences and “likes” of it.
    • Popular Sites
      Bing shows well-liked content, including trending topics, articles and Facebook fan pages, from sites across the web, to help you dig in and quickly find exactly what you’re looking for. Looking for a great recipe? Now when you search for a recipe site, you’ll see what recipes people have liked on that site, allowing you to cut through the clutter and find the perfect recipe for dinner.

    • Integration of Social Messages
      Bing not only shows you what your friends like and share online, but also what major brands and companies are saying. For e.g., when you search for Avis, the answer on Bing will integrate any recent Facebook posts alerting you to a new deal.

  • Conversational Search – Many decisions require a discussion with your friends. By combining Facebook’s communication tools with Bing, search can become conversational and turn decision-making on Bing from a passive experience to an active dialogue. For e.g., Bing now has a feature to help you pick the brains of friends who live where you’re traveling to. Or, you can share shopping lists with your own team of retail gurus — and this’s just the beginning. Our vision is to combine Bing with the power of discovery and empowerment of conversation. That’s when the magic will really begin.
    • Expanded Facebook Profile Search
      Now, when searching for a specific person, Bing will provide a more in-depth bio snapshot, such as location, education, and employment details to help you find who you’re looking for more quickly.

    • Travel Wish List & Friends Who Live Here
      Bing Travel Wish List allows you to compare trips with friends on Facebook, suggest new destinations, and learn more about a location on Bing Travel. Once you’ve decided on a place, Bing will show you which of your Facebook friends live or have lived in that city, so you know exactly who to go to for travel tips.

    • Flight Deals
      If you’ve liked a city on Bing, we’ll send great deals on flights directly to your Facebook feed. Simply search for flights on Bing Travel, and if you “like” what you see, Bing will notify you of any flight deals from that city.

    • Shared Shopping Lists
      With Bing, you can build a shopping list and share, compare and discuss it with your friends on Facebook. From finding the best prices, to getting reviews from people you know and trust, or simply asking if something is “you” or not, Bing has you covered.

If you don’t want like the idea of sharing your “likes” with your friends, Bing makes it easy for you to control your experience — so you share only what you want.

Bing and Facebook are making a bet — one that’ll marry the logic of search, with the recommendations and opinions of your social network and the masses — to extend search beyond just fact-based decision making, to decisions that are made with the power of people AND search.

Go try it out yourself, by simply signing into Facebook on Bing. You can get ideas from people you know right in your search results and from the Web at large.

[Source: Bing blog]

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