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Facebook Extends Social App Discovery (Facebook Platform Apps) to Mobile

Facebook extends “Facebook Platform on mobile,” by bringing all the social channels that have helped apps and games reaching hundreds of millions of users on the Web to mobile apps and websites.

You can now easily reach the 350 million people who use Facebook every month on a mobile device, including iPad, iPhone, iPod touch, and our mobile web site.

In addition, “we will extend our native support for more mobile platforms such as Android in the near future,” stated Facebook

Social Channels on Mobile like Bookmarks, Requests, and News Feed drive the discovery and distribution of apps using Facebook Platform. Until now, most of these social channels were only available to Websites and Apps on Facebook.com on the desktop browser.

Bookmarks are one of the key re-engagement channels for Apps on Facebook. When a user engages with your app, a bookmarks to your app is automatically added to a user’s main navigation on Facebook. “Now, people who use Facebook on the iPhone, the iPad, and the mobile web site (m.facebook.com), will get bookmarks to the mobile versions of these apps. When users tap your app bookmark in our iPhone and iPad apps, we’ll launch it (if your native iOS app is installed). If your app is not installed, we’ll redirect the user to the App Store. On our mobile website (m.facebook.com) bookmarks will link to mobile web version of your app,” explains Facebook.

Facebook Bookmarks
Facebook Bookmarks-2

With new Requests dialog for mobile, users can invite their friends to your app. Friends can receive requests anywhere that your app is supported. As with bookmarks, users will tap the notification and land directly on the mobile version of your app, whether it is a native iOS app or a mobile web app.

Facebook Requests dialog

News Feed
Users can already use Feed dialog to share highlights from apps, now, people can see an interesting story on their mobile News Feed, tap the link, and land directly on the mobile version of your app, whether it is a native iOS app or a mobile web app.

Facebook News Feed

Authenticated referrals ensures all referral traffic from Facebook to your app has users connected to Facebook. When users search and find a new app, or taps on a News Feed story or a Request from a mobile app they haven’t previously used, they will be prompted to log in before going to the app. This feature grants you the opportunity to build a deeply personalized experience as soon as users arrive at your app.

Authenticated referrals

Facebook Credits now support mobile web apps. The same policies for Apps on Facebook apply to mobile web apps, including the requirement to use Facebook Credits as their exclusive payment mechanism. Facebook Credits are not allowed in iOS apps or mobile web apps that are running within a Facebook iOS app.

In an update released today, both the web apps and iOS apps now feature prominent icons for Friends, Messages and Notifications. In a nod towards developer symbiosis, Facebook is highlighting that Notifications will allow users to follow links to iOS or web apps if they’re invited by their friends.

Facebook notifications

“Of the 350 million people who use Facebook from mobile devices every month, roughly half of those users access Facebook through the web and half use native apps. Social apps are all about interacting with your friends so the best social apps will be on both native iOS and web apps, and we encourage you to think about how to reach the total audience of Facebook users by building both,” said Facebook.

“If you already have a native iOS app, integration is as easy as implementing Single Sign-On using iOS SDK. If you’re building a mobile web app, you can leverage HTML5 to build an app that works across all modern devices, and get additional features by using technologies like PhoneGap for native distribution. See mobile documentation for more information.”

Finally, Facebook will hold a Mobile Hack event in Silicon Valley on October 28th to help developers learn more about these features and build awesome apps. If you are interested in attending, sign up here.

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