In an update to Facebook Ads, the company is ready to say to good buy half of its 27 ad units currently it is offering to advertisers.
“In an ongoing effort to simplify our offerings, in the next six months, we plan to streamline the number of ad units from 27 to fewer than half of that while mapping all of our ads to the business objectives marketers care about,” the company noted in a blog post.
Here is what Facebook plans to accomplish this goal:
Facebook is eliminating redundancies for ad units with the same goals start in July. This includes “removing the Questions product for Pages because marketers can simply ask a question in a post and get answers in comments,” informs Facebook.
It also means “removing the online Offer product because marketers have found that using a Page post link ad is a more effective way to drive people to deals on their websites.”
Going forward, Facebook will include the best of sponsored stories in all ads. “When you create a Page post photo ad, we will automatically add social context to boost performance and eliminate the extra step of creating sponsored stories,” the company said.
These changes will happen in the fall.
Facebook is starting late in June, will make ad units look more consistent across all marketer objectives and Facebook placements.
“This will reduce the number of ad formats and make the ad creation process much simpler for advertisers who run multiple campaigns or want to test which ad creative performs the best,” adds the company.
“A consistent look and feel to our ads will also be a better overall experience for people on Facebook.”