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Facebook dominates third-party logins with 46%, Gigya reports

Third-party login acts as a way to login to a site with trusted credentials from sites like Google, Facebook, and Yahoo!. According to Gigya’s measurements, “Facebook is responsible for 46% of 3rd-party logins, and nearest competitor, Google, limps in at 17%. This dominance applies across various categories of websites, ranging from entertainment portals to business and commercial websites. The only category that Facebook doesn’t grab top honors is news sites. Facebook is only responsible for 25% of 3rd-party logins at news websites, and Twitter takes 1st place with 45%. This makes sense when you consider Twitter’s efficient method of quickly gathering and distributing small updates. It was practically made for news proliferation.”


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