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Facebook Demystifies How its Search Works

Facebook has published an explainer along with a video detailing about how its search works in under two minutes.

Earlier, the company had explored other topics on Inside Feed, including tackling false news and election interference.

Adding, it said there are other areas to explore including search functionality, a key topic with questions like “how social media sites surface political accounts to potential bias in search results” generates lots of conversation.

Further, the company said it wants to be more transparent about what happens when a user search content on its platform.

To accomplish this task, Facebook added enough insight into the video to let people learn the basic fundamentals of search on its platform.

The company added though search results are primarily influenced by users’ activity, they are not impacted by searches off of Facebook.

When a user searches the results get ranked based on user activity along with the activity of the community on Facebook.

Users activity that influences search results on Facebook includes:

  • Posts shared by their friends,
  • Pages followed by them,
  • Facebook Groups joined by them,
  • Events liked or followed by them,
  • Contents they interacted within their News Feed,
  • Information shared their profile,
  • Places they’ve tagged,
  • and any previous searches performed by them.

Facebook notes the search results ranking is based on a user’s activity and their community.

“Facebook search results are also based on general Facebook community activity, including the popularity of what’s being searched for and how recently it was posted,” wrote Facebook.

Not surprising, the company said searches done on the internet will not impact search results off of Facebook search.

“Whatever you search for on the rest of the internet will not influence what you see when you search on Facebook.”

For more details, watch this Facebook video on How Facebook search wroks in under two minutes:

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