Facebook is making changes to the ranking of posts in the News Feed update so people can have more opportunity to interact with people including friends and family they care about.
The update rolling out over the next few months will also now “prioritize posts” that trigger conversations and meaningful interactions between people to determine how high these posts appear in News Feed. This update will be additional factor to existing signals, like “how many people react to, comment or share posts.”
Additionallly, posts from friends and family will also prioritize over public content, consistent with the News Feed values, says Facebook.
Facebook notes, posts that inspire back-and-forth discussion in comments and those you might want to share and react to will appear higher in feed.
Of course this will hurt Pages and public content, because of limited space in News Feed and more posts from friends and family and updates appearing, will result in less public content, including videos and other posts from publishers or businesses appear in feed. As a result, Pages will see a fall in their reach, video watch time and referral traffic.
The update will most impact Pages that carries posts that don’t involve people reaction or comment over Pages whose posts prompt conversations.
Facebook also provided answers to some common questions as outlined under:
Can people still see posts from the Pages they follow at the top of News Feed?
Yes. People who want to see more posts from Pages they follow can choose See First in News Feed Preferences to make sure they always see posts from their favorite Pages.
What types of Page posts will show higher in News Feed?
Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.
Using “engagement-bait” to goad people into commenting on posts is not a meaningful interaction, and we will continue to demote these posts in News Feed.
Does this mean you are eliminating Page content from News Feed?
No. This update is not the same as the recent tests where all Page content was moved to the Explore Tab. Page posts will still appear in News Feed, though there may be fewer of them.
You can also watch this video to know more details about this update: