At F8 Facebook’s Messenger Platform was launhced and since then it has over 33,000 bots to help drive personalized, scaled experiences with customers such as those accept payments, deliver news, content, share weather updates, and more.
Today, to make it easier to build and measure bots for Messenger, Facebook is introducing two new resources: “analytics capabilities” and “eligibility to join FbStart program.”
Facebook Analytics for Apps now adds support for Bots for Messenger to provide actionable insights and transparency across mobile and desktop devices. With this addition, developers now “without having to add additional code, wiill be able to view reports on messages sent, messages received, and people who block or unblock app.”
Facebook Analytics for Apps is a tool that reaches across mobile and desktop devices, helping businesses measure, understand, and optimize their customers’ journey across apps and websites.
Additionally, to better understand who’s engaging with your bots, aggregated and anonymized demographic reports such as age, gender, education, interests, country, language and more are also available. And, you’ll also able to filter results at the page-level to view analytics for a specific Page, where bots are associated with multiple Pages.
Businesses and developers can now gather deeper insights about how people are engaging with their bots by using App Events API to log custom events for Analytics for Apps. You can reference the App Events API documentation here.
To get started with Analytics: just go to Facebook Analytics for Apps dashboard, select the app from the menu, and navigate to Events tab.
In addition Bots for Messenger developers and businesses can also apply for Facebook’s global program FbStart, and once accepted will receive all the program benefits including: “Facebook ads credits and free tools and services from premier partners,” facebook said.
Here are some example use cases of Analytics:
- travel business can see how often people are transferred to a human agent
- news publisher can see how frequently people click links back to their site
- e-commerce business can build cross-platform funnels to see what percentage of people interact with its bot also make a purchase on its website or app, explains facebook.