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Facebook Adset Budget Rebalancing Automatically Re-allocate Ad Set Budgets Based on Spend

Adset Budget Rebalancing system, help advertisers avoid spending time in manually adjusting ad set budgets based on spend and ads performance by “more efficiently adjusting & reallocating spend automatically for each ad set without exceeding the set spend cap at the campaign level.”

Advertisers can now select to automatically re-allocate ad set budgets based on spend. As a result, you will effectively spend more of your budget on higher delivery ad sets, writes facebook.

Facebook explains, when Adset Budget Rebalancing is enabled, “advertisers can set campaign spend cap and set the initial budget allocation for the adsets underneath their campaign,” adding, once your ad sets start running, “system start to automatically re-allocate these budgets once-per-day based on the spending rate of the ad sets,” it said.

Ad set budget rebalancing product evaluates ad set performance based on spend. “It will move budget from ad sets that are spending less & delivery less into ad sets that are spending at a higher rate,” writes dev team.

Further, the team said, they’re currently evaluating support for “CPA,” or “ROI-based” budget rebalancing, and will launch in future.

Furthermore, advertisers don’t need to set a campaign spend cap , however they “strongly recommend to set a campaign spend cap to avoid accidentally over-spending.”

Accroding to team, advertisers can set up campaign spend caps & budgets at the ad set level—as they normally would. Even after the “system starts re-allocating budget, you can still edit & ‘override’ the system-set budget with your preferred amount,” added dev team.

In other news, “Profile Expression Kit“, which was under beta test since F8, with select partners is opened to all developers on Android and iOS worldwide.

The Kit let people share photos and videos created in third-party apps directly into their Facebook profiles.

With the Kit now available, users can now create personality-infused Facebook profile pictures and videos “in the apps they are already using to create and edit photos and videos,” writes dev team. And, app developers will now get “attribution as well as brand awareness within News Feed” when people uploads a profile picture or video created by their app.

Prisma, a popular photo editing and art filter app, has recently integrated the Profile Expression Kit SDK into their app to let people turn their profile pictures into art.

To get started with Profile Expression Kit, “developers must first download the SDK, and documentation, then they would need to integrate SDK into their app, and submit app for review.”

The app must pass the following requirement for a successfull approval:

  • Apps’ primary purpose must be creating and editing photos or videos
  • encourage people to take selfie photos and videos with front-facing camera
  • successfull apps shouldn’t include ads or commercial content, “such as logos and watermarks, in photos and videos,” explained facebook.

Facebook Profile Expression Kit

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