Eye-Fi announced Direct Mode at the CES in Las Vegas. Leveraging a combination of new technology in Eye-Fi cards and new Eye-Fi mobile apps, Direct Mode enables consumers to bring together the imaging quality of a digital camera and the connectivity of a smartphone or tablet to provide a seamless experience between the moment a memory is captured and when consumers want to browse, edit, save and share their memories.
Basically, the mode lets you instantly, wirelessly transfer pictures you take on your camera to your phone, tablet, or devices with supported Eye-Fi apps (iTunes App Store).
In addition, Eye-Fi also announced a new feature that allows users to wireless backup videos and pictures saved to the wireless Eye-Fi x2 card to their online Eye-Fi accounts. From there, they are accessible for viewing and sharing from any Internet connected device — regardless of which camera they were taken with.
Eye-Fi also extends the browsing and sharing experience by providing a seamless connected imaging experience through its own ecosystem of partners — from leading digital camera makers like Canon, Nikon and Sony to 45 popular photo sharing sites like Facebook, Flickr and Picasa.