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Exploring World Cup 2010 players connections

This post explore timely connections between World Cup player search queries. Below, a thick line connects Cristiano Ronaldo and Lionel Messi because a lot of people followed a search for one of them followed by a search for the other. A thin line connects Lionel Messi and Diego Maradona because fewer people searched for them together:

If you’re interested in exploring how players connect to each other, try searching for a player’s name using Google Insights for Search and look at “Top searches” in bottom left to see if other footballers are listed.

What players are connected while others aren’t? Here’re some discoveries: “The world’s most popular players are well-connected. A country’s players are usually connected—but not always. Players in the same football club are connected,” noted Google.


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