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Explore and Optimize Keywords Through Bing Ads Keyword Distribution Graph

Bing Ads in order to help advertiser launching a new solution Keyword Distribution Graph, that makes it easier and faster to understand and optimize your keywords.

Currently this feature is in pilot for a limited number of Bing Ads users. It allows you “to not only understand the big picture of a keyword’s performance at a glance, but gives you the ability to quickly identify high impact keywords,” Bing writes.

You’ll be able to visualize key performance indicators (KPIs) across thousands of keywords and easily explore optimization opportunities.

“A distribution graph places keywords into a set of performance buckets, each bucket represented as a bar. You’ll see that the size of the bar represents the number of keywords in a bar, a given performance level or bucket. You can then interact with the graph using the slider and side bracket to examine the data at different performance levels,” Bing explans.

You can view up to four graphs, each displaying a different metric. In a glance, you can see the performance big picture of your entire set of keywords. You can then visually filter the keywords to adjust the graph view.

The 11 filtered keywords will also be reflected in the Keywords data grid below the graph instantly.

Bing Ads Keyword Distribution Graph Overview

In the example below, bing show a of 6447 keywords.

Bing Ads Keyword Distribution Graph: Kewords Set

For example, “by clicking the top bracket of the “avg. CPC” graph, you can identify the 11 most expensive keywords,” bing adds–check the screenshot below:

Bing Ads Keyword Distribution Graph: Shows 11 Selected keywords

The Keywords Distribution Graph will available on the web UI’s Keywords tab.

Those interested in participating, can send request to KWDGraphPilot.

Update 05/01: Bing Ads created a infographic on the Power of Bing Ads.

Infographic: The Power of Bing Ads

Update 05/03: Bing is adding a new Advanced Diagnostics functionality to the Ad Preview Tool in Bing Ads, that will let you identify the reasons why your ads may not be showing on the first Bing Ads search results page.

With this advanced diagnostics function, you’ll soon be able to “

  • Identify which keywords within your account could be delivered in response to a search term but being disqualified due to issues with:
  • Campaign quality (such as a low quality score)
  • Campaign settings (such as bid, budget, targeting, or negative keywords)
  • Receive actionable feedback to address those no-show reasons,” informs Bing.
  • You’ll still be able to enter a specific term along with targeting settings (such as language, publisher domain, and traffic origin location at the country, state and city level) and validate whether your ad is serving for a specific search term, bing explained.

    Bing Ads Advanced Diagnostics in Ad Preview Tool

    Advanced Diagnostics examples in Bing Ads Ad Preview Tool

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