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Experian Hitwise: Singapore Spend Longest Average Session Time On Facebook

An international study conducted by Experian into the use of social networks, reveals just how much time people living in different countries spend on Facebook.

According to Experian, “Singaporeans emerge from the study as those who spend the longest on the social network site, with an average of 38 minutes and 46 seconds per session, while people living in Brazil spend less than half that with an average of 18 minutes and 19 seconds per Facebook session.”

The table below shows the average session time on Facebook in August 2011:

Other key findings revealed:

  • Orkut is #1 social network In Brazil with 43% market share. This has fallen year on year by 18% with Facebook experiencing an increase in market share Aug 2010 to Aug 2011 by 16%
  • India experience the fastest growth in Facebook use over the past year, with increase of 88% market share in Aug 2011 compared to Aug 2010.
  • US also experienced a market share increase from Facebook of 5% year on year.
  • Approx. 1 in 4 Singaporeans (18%) jump from one social network directly to another, demonstrating their love of social networks.

“In each country there are thousands of social networks, varying from 3,245 in Brazil to 9,000 in the UK. Despite being one of the most mature social markets, the UK has the lowest market share of visits going to social networks and forums (12.2%),” reprots Experian Hitwsie.

“Brazil has the highest percentage of Internet visits going to social sites (18.9% of Internet usage) with 43% of all social networking visits in Brazil going to Orkut, the most visited social network in Brazil,” revealed Hitwise.

This table shows market share for social networks and forums:

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