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Experian Hitwise: Bing Gain 0.67%, Google Down by 0.56% UK Search Engine Market Share

The latest data released by Experian Hitwise’s for the U.K. shows that July was a good month for Microsoft, YouTube and Twitter but was not so strong for the Google and Facebook.

Microsoft Sites, led by Bing reclaimed the number two spot in the search engine rankings — accounted for 3.84% of all UK Internet searches conducted in July 2011. Bing increased their market share within the Search category by 0.96% compared to June, and were also 0.67% up on July 2010.

Google saw a declining market share of searches in July of 0.98%. Google Sites were also marginally down year-on-year by 0.56%, but still accounted for over 91% of searches conducted by UK Internet users. Yahoo! Sites increased their market share of visits slightly this month to account for 3% of all UK searches online and Ask Sites also made minor gains.

“YouTube continued its exceptional growth as the fastest moving social network for the fifth consecutive month. One in every 35 visits to a website by UK Internet users now goes to YouTube and the video site now accounts for 22.54% of all visits to social networks,” reports Hitwiser UK.

“The search term ‘youtube’ was also the third biggest after term typed into search engines this month. The most popular search term was ‘facebook’, while ‘ebay’ was second.”

Hitwise said that “Facebook, suffered a significant loss dropping from 53.72% to 50.14% of all UK Internet visits to social networks. Facebook’s dominance of the UK social market hasn’t been this low since Oct 2009, when the network accounted for 50.46% of all visits to the category.

[Source: Hitwise UK]

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