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Europe Logs On – Internet to overtake TV in June 2010

Kris Hoet’s study of European statistics reveals that by June 2010 people on average will spend more time online than watching traditional television. “By 2010 Microsoft predicts people will spend over 2.5 days a month on the Internet”. You can take a look at the full study on Scribd, and I found this part the most enlightening and true:

“Broadband has changed everything.  And it’s not speed of access that has made the biggest impact, its having a direct connection that is always on. This has changed the internet experience dramatically. It’s no longer a disruptive experience where people have their PC in the backroom of the house and where they use a dial-up connection a couple times a day to do some specific tasks. Now, the PC has moved to centre stage in the kitchen or living room where it does not interfere in the family conversation or TV viewing but is integrated into everything we do.”

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