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Three New Editions of MSN Homepage Launched; msnNOW Driving More Traffic to Bing

Microsoft created “MSN Editions,” a new customized homepages that offer more of your favorite content on the MSN homepage. “It’s the same great homepage you know, but with even more of the stories and videos you want,” posted MSN team.

So, what changes once you select an Edition? Simply put, your homepage will feature more of the topic you picked,

You can switch back to the standard homepage at any time by choosing Default.

MSN has always provided up-to-the-minute news, sports, entertainment and other information to keep you in the know. But you may be more interested in one category. You may come to get caught up on the latest news, others may come to see the latest sports headlines, while still others are looking for the hottest celebrity gossip or other topics.

How to Choose Your Page?

There are three new Editions of the new MSN homepage to choose from including: “Entertainment, News and Sports.” Just “select your MSN Edition from the “Content Options” link, located in the upper-right corner of the page. When you move your mouse over “Content Options,” you’ll see a menu where you can change your Edition or get back to the default page,” Microsoft explains.

Your Edition is noted below the MSN butterfly logo and the homepage will automatically open to your chosen topic.

You’ll still get the full MSN experience, with content on a wide variety of subjects, just with an extra focus on what you’re looking for.

MSN homepage gets three new editions

Launched on February 16, Microsoft is already reaping benefits from msnNOW in the form of increased traffic to its Bing search engine. Among others, one reason of msnNOW driving more traffic to Bing possibly could be, “in some of its story coverage, it includes links to get more information via Bing searches.”

“Downstream traffic from msnNOW to Bing jumped 21 percent between the first and second weeks since msnNOW’s launch on February 15th,” reports Experian Hitwise.

In other reports, Compete says that 23 percent of msnNOW users that didn’t visit Bing in the week before launch did visit Bing after using msnNOW. Adding, the “largest group of new or re-engaged Bing users are in the 25-34 age group,” said Compete.

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