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Ecommerce Tracking and Validation Added to the Google Analytics SDK for Android

May 5, Google added Ecommerce tracking functionality to the Google Analytics SDK for Android.

  • Ecommerce Tracking helps you capture transaction and product information, send the data to Google Analytics, and then analyze which products performed best. Of course, because this’s all within Analytics, you can also tie transaction data back to app usage behavior. For e.g., you can now compare the referral that generated an app download by the revenue it generated. See the Google Analytics SDK for Android developer docs to learn how to implement this feature.
  • Debug and Validation:
    In addition to Ecommerce, Google added new debug and dry run modes to make it easier to validate your Google Analytics implementation.

    Debug Mode: tracker.setDebug(true);

    With debug mode, all data requests to Analytics are sent to the Android log, allowing you to validate that your app is sending data properly. You can view the Android log using the adb logcat command.

    Dry Run: tracker.setDryRun(true);

    The dry run mode sends all tracking data locally so that you don’t corrupt your production data.

[Source: Google Analatyics blog]

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