DuckDuckGo, a search engine has started the new year by taking a public shot at Google on the issue of search privacy. The company has launched DontTrack.us, an illustrated guide showing how Google tracks its users … and how DuckDuckGo doesn’t. The site:
- shows how a search for “herpes” shows up in Google Analytics as a search referral with information about the user’s location, browser, clicked links, search term and other data is sent
- shows how the “herpes” search can lead to targeted ads being associated with a user profile and how that profile can “potentially show up in unwanted places like insurance, credit & background checks”. and can also be sold
- shows how Google saves searches in its Web History tool and those saved searches can be requested by legal authorities, and then come back to bite you, Or a bad Google employee could go snooping, Or Google could get hacked
- says that DuckDuckGo don’t send send your searches to other sites, doesn’t save search queries or “store any personal information at all” about its users
So don’t get tracked when searching. Use DuckDuckGo instead.