Excerpts from Neil Kjeldsen article on TechCrunch…
Downloadable television, first made popular by Tivo and its competitors, is compelling stuff. As consumers become accustomed to watching a show whenever they choose, pausing at will and fast tracking through commercials, tuning in to a station at a scheduled broadcast time seems quaint at best. Today, 7% of U.S. households have a digital video recorder, or DVR and most cable companies offer a DVR as an option.
The networks, though, are hoping that iTunes will not be the only way people watch TV on their computers. CBS, Fox and ABC are all experimenting with their own direct downloads or streaming.
ABC: is offering streaming versions of a number of its hit shows to viewers within the U.S.
CBS: is going with downloads, through their CBS On Demand project.
NBC: is offering a number of shows through iTunes, but has no direct to consumer offering.
Fox: is shaking things up a bit. In April they announced a six year deal with their affiliates to allow them to show back catalog shows on the internet. Read Full article…