Just two days before, Google shared a video and a summary from “The Mobile Movement: Understanding Smartphone Users” independent research study. Google note, that you can now download a complimentary copy of the research report. This study is also featured on the newly launched “Think Insights with Google” website where Google will be publishing on-going learnings and insights about digital marketing trends.
“There were many insightful findings on mobile consumer behavior. One we found particularly interesting is how smartphones are driving mobile purchase behavior across all channels, with 35% of smartphone shoppers purchasing on their smartphones,” Google stated. Check out the slide and the video below and discover more interesting results from the full report.
Webinar: The Mobile Movement – Understanding Smartphone Shoppers:
And in case you wanted a nice visual summary of smartphone user behavior Google created this handy infographic which you can download!
Download: The Mobile Movement Study
[Source: Google Mobile Ads Blog]