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DoubleClick Search V3 (DS3) Released New Floodlight Management Feature

DoubleClick Search V3 (DS3)’s new Floodlight management feature released on March 8 let you create Floodlight activities and Floodlight instructions directly in the DS3 UI.

In addition to Floodlight management features, the DS3 team also made the following updates to existing features:

  • Totals rows now segmented by network for AdWords: “When you’ve campaigns, ad groups, ads, or keywords on the Google AdWords Display Network, the associated DS3 report tables in the UI will include totals rows that break out data by all networks, search, display, and other. These new rows more closely mirror the reporting available in AdWords,” Google informed.
    To find out more about why this network breakout is only available for AdWords, visit this help center article.
  • Exclude rows with no impressions: “When you download a report, you can now choose to exclude the rows of data that have no associated visits or impressions,” said Google. This is an easy way to streamline your reporting data with one click in the download panel.

The new Floodlight features let you:

  • Floodlight activities are a feature of DoubleClick for Advertisers (DFA) that DS3 uses to track and report on conversions for a given website. You can now create Floodlight activities directly in DS3 without having to go into DFA.
  • Floodlight instructions allow you to manage the way data from a given Floodlight activity is reported on in DS, without changing the actual activity. For example, you can convert all data for a Floodlight activity from one currency to another.

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