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DoubleClick Rich Media and Video, Display Ad Builder, Text ads Tools

Rich Media and Video ads formats engage users at a whole new level, drawing them in and encouraging interactivity in a way not possible with other ad formats. This post discusses about creating compelling display ads and options available on Google Display Network:

  • DoubleClick Rich Media and Video solutions: » variety of rich Media formats, based on your campaign objective » DoubleClick Studio free rich media production and workflow tool » Analyze data on over 100 unique interactions in every creative unit with Audience Interaction Metrics » Integration with DoubleClick for Advertisers that simplifies trafficking, reporting and billing » Rich Media campaigns » approved vendors.
  • Display Ad Builder tool for creating professional-looking display ads in minutes. Here’s what you can do with it: » Create image, video (InVideo, Click-To-Play), Flash and rich media including expandable ads using fully customizable templates or templates tailored for specific industries » Stay true to your brand with your own images, text, videos and logos » Automatically convert ads you design into most standard IAB ad sizes.
  • Text ads are versatile ad format and complement display campaigns by engaging users who ignore display ads. Simply opt your search campaign into GDN and your ads will show to users as they surf relevant web pages via Google’s contextual targeting technology.


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