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DoubleClick for Publishers (DFP) Adds ‘Creative Preview Links, Bulk Creative Upload, DFP Optimization’ and More!

DoubleClick for Publishers’ team in time for spring added a couple of new features, here are some new features added in DFP:

Available in DFP and DFP Small Business:

  • Integrated Change History added into the orders page in addition to its home in the Admin tab. “The change history can help you quickly identify and review all changes made to your orders and line items, including: what has changed (e.g., line item), what change occurred (e.g., from “Paused” to “Ready”), who made the change, and the date and time the change was made,” posts Alex Strittmatter, DFP Product Specialist.
  • Creative Preview Links lets you send your advertisers a link to a test page that displays their creative on your site so they can easily preview and interact with their creative on your site before it’s live.
    Bulk Creative Upload tool lets you easily drag and drop multiple image, Flash, or text creatives from your desktop directly into your line item with a single gesture rather than uploading multiple individual creatives, helping you save time and minimizing clicks.

Available in DFP:

  • DFP Optimization is an advanced optimization system that supercharges ad performance to help publishers increase the value of their premium inventory, and boost yield for non-premium inventory. “DFP Optimization leverages Google’s infrastructure and processing capabilities to automatically deliver the best ad, to the best user, at the best time,” explains Strittmatter.
  • First-party audience segmentation lets you define and manage audience segments directly in DFP to help you increase the value of their inventory while gaining insights on how different audience segments engage with your content.

Available in DFP Mobile:

Click-To-[Action] Creative enables you to specify an action (ie. download) as the destination. “This new creative type will help you differentiate your mobile offering and provide your advertisers with the latest mobile formats and functionality,” Strittmatter said.

Available in DFP Video:

VPAID Linear SWF Creatives: “Creative agencies are building more VPAID compliant video ads than ever before. DFP Video now supports the VPAID standard as defined by the IAB, allowing you to accept more video ad campaigns without needing extra technical development. VPAID introduces a common language between ad servers and video players for handling interactive video ads for Flash and HTML5 environments,” Strittmatter added.

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