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DoubleClick Presents Seven New Rich Media Innovations for More Real-time and Interactive Display Ads

Doubleclick logoAt Creative Sandbox | Behind the Screens, technical experts from DoubleClick’s rich media team will present seven rich media innovations, revealed Sally Cole, Product Marketing Manager.

Below, we have embedded video about each of the seven innovations being covered in the presentation.

Dynamic Creative with DoubleClick Rich Media
Use multiple headlines, offers, calls-to-action, product images, landing pages — even videos — all within a single creative.

QR Code in a DoubleClick Rich Media Ad
Provide a bridge from online display ads to consumers’ smartphones with QR codes.

Augmented Reality in a DoubleClick Rich Media Ad
With augmented reality in an ad, all people need is a webcam and a simple printout or camera phone to experience immersive games or stunning 3D product demonstrations.

+1 Button in a DoubleClick Rich Media Ad
The +1 button in an ad allows consumers to recommend advertised products or services to contacts and connections across the Internet.

Twitter in a DoubleClick Rich Media Ad
Combine social media with the reach of paid advertising by including Twitter in a DoubleClick Rich Media ad.

Social Toolbar in a DoubleClick Rich Media Ad
Bring sharing to the forefront of any ad with a social toolbar.

Interactive Page Takeover with DoubleClick Rich Media
Use an interactive page takeover to transform a user’s favorite web page into a full-screen ad that surprises and delights.

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