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DoubleClick for Publishers (DFP) Video and DFP Small Business Video (Beta) Launches

DoubleClick for Publishers (DFP) Video is now available to publishers globally, announced Payam Shodjai, Lead Product Manager, Video Monetization.

“By offering a truly video-centric approach to ad serving in DFP, publishers can now manage their entire display advertising business with video at its core through one platform. No longer do publishers need to deal with the operational complexity of splitting off their video inventory into a separate ad server,” said Shodjai.

Doubleclick LogoHere are some more reasons why publishers have made DFP Video the cornerstone of their video advertising business:

  • Video Content at the Center
    By synching to video Content Management Systems (CMS), fresh content automatically appears in DFP for targeting, providing real-time insight into video inventory.
  • Trafficking in Minutes: You just set the targeting, drag and drop the video ad creative into the browser, and watch it get transcoded in real-time into outputs that work on iOS, Android and other platforms.
  • Syndication Simplified
    Whether publishers are syndicating their content to distribution sites such as YouTube or monetizing videos that belong to different content owner, DFP allows them to set revenue shares and takes care of all the accounting.
  • Business Rule Flexibility
    DFP Video allows publishers to define the ad experience for any section of their inventory.

    To learn more about DFP Video, contact your account manager or drop a note here.

DFP Video: Video Content at the Center

Also, announced today is the availability of DFP Small Business Video (Beta).

“Partnering with Brightcove and LongTail helps publishers get up and running with a video player, a CMS, hosting and ad serving in about 20 minutes. No SDK integration, no custom coding, no extensive testing,” revealed Shodjai. Adding, “Ad serving is free (including hosting!) up to a certain volume of impressions, and we’ve negotiated great deals for video player and hosting packages with our partners that range from free to a low monthly fee,” he said.

“Next, DFP SB publishers get all of the reliability and scalability of DFP through an interface that exposes only the video features they need. Whether it’s booking a campaign or using AdSense to fill unsold inventory, publishers can set up line items in a matter of minutes. The path to the full-featured version of DFP Video is seamless and publishers can continue to manage their entire display advertising business in one platform,” said Shodjai.

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