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DoubleClick for Publishers (DFP) Now with ‘Redesigned Reporting Interface, Graphs’ and More!

DFP provides several ways to understand where your revenue is coming from with comprehensive reporting on your ad inventory and delivery. Customizable reporting options enable you to easily segment your data across a variety of metrics, such as by advertiser, geography, or even by your own targeting criteria.

In order to ensure you’ve the most critical info, when you need it, Google redesigned the reporting interface to better surface this info. The most noticeable improvement is the addition of “on-screen charts or graphs” giving you an instant visualization of your reports so you can easily spot trends over time, identify patterns, and uncover new opportunities. This should make it even easier for you to find and share the data you need to make informed decisions.

DFP redesigned interface

Also, made improvements to sharing reports with internal stakeholders and advertisers:

DFP improvements


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