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DoubleClick for Advertisers (DFA): “Spotlight” Tag Is Now Called “Floodlight” Tags

Google simplifed conversion tracking in DoubleClick for Advertisers (DFA). Now by default all tags in DFA will be referred to as “Floodlight” tags, and “Spotlight” as a name is being retired in the system.

“So where you used to see the term “Spotlight” in the interface, you’ll now see “Floodlight” in its place. For e.g., as you can see in this screenshot, the tabs formerly labeled as Spotlight Configuration and Spotlight Activities are now labeled Floodlight Configuration and Floodlight Activities,” explains Google.

“Another instance where you’ll notice the change is in ReportCentral, where queries with “Spotlight” in the name will now show up as “Floodlight” instead. The Shared Spotlight report is now named the Shared Floodlight report.”

Permissioning for dynamic tags. Previously, the key feature of Floodlight was dynamic tags — the default and publisher tags that you can use to deliver additional code whenever your Floodlight activities are triggered.

If Floodlight was enabled for your DFA account prior to March 12, you can automatically use dynamic tags with all of your advertisers. Advertisers that were previously using Floodlight will have dynamic tags enabled automatically. To switch them on for other advertisers, just go to Floodlight Configuration tab for the advertiser.

By default, dynamic tags aren’t available to new DFA or for accounts that weren’t enabled for Floodlight before March 12. To begin using dynamic tags, at no additional charge, you’ll need to sign an agreement with us, similar to agreement required previously to use Floodlight.

Easy to switch back to image tags. If there’re certain instances where you prefer to serve an image tag (what use to be referred to as a Spotlight tag) instead, you can easily switch to using image tags for a single activity, all activities within an advertiser, or across all activities in your DFA account.

No retagging required. All existing tags — both Spotlight and Floodlight — created before March 12 will continue to work as normal.


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