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DoubleClick for Advertisers (DFA) API v1.13 and Report Service Announced

Google today released the next version 1.13 of the DoubleClick for Advertisers (DFA) API. The main highlight of this release is the new report service, which allows you to to generate and retrieve reports.

  • Reporting Comes to the Web Services:
    The report service brings the ability to generate reports from predefined queries, check on them periodically to see when they’ve finished being compiled, and retrieve a URL where you can download the completed report. You can’t create a query through DFA API, instead you must use website interface or Java DART API. A query only has to be created and saved through these tools once, and then you can generate reports from your query via DFA API for as long as it remains useful. Please see the updated DFA API vs Java DART API page for direction on how to migrate to the new service.
  • v1.11 will be removed from service on April 16th, 2011. Be sure to migrate any apps currently using v1.11 to one of the two supported versions by this time.
  • “Sunset of v1.12 in Early July. Please use this time window to make arrangements for migrating any v1.12 implementations before it is retired. Support for v1.12 will continue for the standard length of time; we’re merely announcing the end earlier to give you more time to prepare.
  • With the release of v1.13, we’ve updated release notes page to give you a more in-depth breakdown of what has changed since the previous version. Please refer to this page when upgrading your applications,” Google stated.


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