DoubleClick Digital Marketing platform announces a series of improvements intend to make it easier for you to create, buy and manage successful video and mobile ad campaigns across all formats and devices.
To accomplish this aim the team has build some new tools for its integrated platform including:
First, now advertisers can “create interactive in-stream video and mobile ads in DoubleClick Studio.” Also, using the new IAB Rising Star formats advertisers can turn your standard 15-second TV commercial into a longer, engaged viewer experience.
Further, by just scanning a QR code on your phone or using the new “Mobile Ads Showcase App”, you can now preview and test mobile ads as they will actually appear on mobile and tablet devices.
“Buy video inventory in real time on DoubleClick Bid Manager,” and access more mobile and video inventory on DoubleClick AdExchange.
DoubleClick Bid Manager beta (DoubleClick’s DSP and real-time bidding platform) will soon available to a select clients in the coming weeks –and will let you “programamtically buy and report on your video campaigns in the same place as the rest of your display media,” inform the team.
In addition, Buyers can now find skippable in-stream video inventory and expandable/interstitial mobile inventory from across the web on DoubleClick Ad Exchange.
Finally, AdWords Enhanced Campaign support is now available in DoubleClick Search and a single reporting interface in DoubleClick for Advertisers letting you manage all of your ads across devices, formats and channels.
Advertisers will see several key benefits through the platform, check here.
“Track all the metrics for your TrueView in-stream video ads in DFA. Even though the ads aren’t served through DFA, thanks to a single trafficking tag, you can still pull the metrics back into the DFA reporting interface and compare them to the rest of your placements,” the DoubleClick team adds.
For more information about the DoubleClick Digital Marketing platform, visit our website.