Google have launched “DoubleClick Ad Exchange” program, to allow Google-certified ad network to to bid for your ad space through AdSense, called “yield management”, because it offers you the most revenue for each ad that shows on your site in real time, regardless of whether it’s Google or another certified party who can offer you the highest bid. “AdWords advertisers will be able to run ads on sites in the Ad Exchange, using their existing AdWords interface. This means more high quality sites for AdWords advertisers to run display ads on. Similarly, AdSense publishers will benefit from more high-quality display advertisers coming through the Ad Exchange. You don’t need to change any of your account settings to start allowing these ads to compete. Also, you can continue to use the Ad Review Center to control which certified ad networks can appear on your site.”
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