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DoubleClick Ad Exchange White Pape “Value of Dynamic Allocation & Auction Pricing”

Google owned DoubleClick published a white paper, that explain how publishers are managing yield across their pool of non-guaranteed inventory today, and what steps they can take to create efficiencies and boost overall revenue. Key elements of the white paper include:

  • How publishers segment and sell ad inventory. How manual optimization processes often fail to capture all available revenue opportunities
  • Dynamic Allocation explained. What it’s, how it works, and what it means for publishers’ bottom lines
  • Auction pricing mechanics. Real-time pricing’s core advantages over the use of historical CPMs for non-guaranteed ad space
  • A brief look forward. The potential for DoubleClick Ad Exchange and its ecosystem of publishers, technology providers, advertisers and agencies.

White Paper: Download


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