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Nov242011

DoubleClick Ad Exchange: Unlocking Opportunities with the First Truly Cross-format Exchange

DoubleClick Ad Exchange: LogoRecently at the OMMA Display, Chip Hall, Director, DoubleClick Ad Exchange, spoke about the innovations being made to the DoubleClick Ad Exchange in a presentation titled, “Unlocking Opportunities With the First Truly Cross-format Exchange.”

In case you missed it live, you can watch the video recording embedded below. In the video, Hall introduces the in-app mobile format to DAE, making it the first truly cross-format ad exchange complete with video, rich media, display, mobile web and in-app mobile inventory.

He also shows the impact that each ad format can have on reaching branding goals and then ties that to product innovations.

DAE’s recent format innovations include:

  • Mobile web inventory. According to internal data from October, mobile web inventory on DoubleClick Ad Exchange from high-end phones and tablets already makes up around 9% of global inventory and 15% of U.S. inventory.
  • Mobile in-app inventory. In the coming weeks, AdMob publishers and application developers will be able to make their in-app mobile inventory available on DoubleClick Ad Exchange. You can read the full announcement here.
  • In-stream video. Q3 was our first full quarter of making in-stream video inventory available to buyers. Between the beginning of Q3 to now, we’ve tripled the number of buyers accessing this inventory.
  • Rollover to expand. We’ve added the rollover to expand rich media format to our existing click-to-expand and in-page formats,” revealed Sally Cole, Product Marketing Manager.

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