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Doubleclick Ad Exchange for Google Ad Manager

Google is now rolling out DoubleClick Ad Exchange ‘yield management’ program to Ad Manager users for greater competition for their AdSense enabled inventory. This means that by activating AdSense price optimization you’ll now also benefit from increased real time competition for your inventory across multiple ad networks, including AdSense. Simply put, a larger pool of buyers and real-time, impression-by-impression competition means more revenue for your AdSense enabled inventory. If your inventory is not enabled for AdSense price optimization, you can enable your ad slots at anytime to benefit from this new capability, announced.

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