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Do’s and Dont’s Strategies to Increase the Cost Per Click (CPC) of Your Google AdSense Ad Units

Today’s post discuss some strategies that can potentially increase the cost per click of your Google AdSense ad units. “Though we can’t quantify a good or bad CPC, there are several things you can do (and a few that you shouldn’t do) if you’re trying to increase the CPC of the ads on your site,” stated Google.

Take a look at some of the best practices outlined below:


  • Enable all of your ad units to show both text and image/rich media ads. By increasing the number of advertisers competing for your ad units, the ad auction will make sure that the highest paying ad will be shown.
  • Keep filter list small to avoid lower your revenue by blocking potential highest-paying ads. Watch the video below to better understand “ad auction” and how to enable most competition for your ad space.

  • Increase the number of ads competing for your site by setting up your custom channels for placement targeting.
  • The top-paying ads will be shown in the first ad unit on you site. To take advantage of this, you’ll need to understand which of your ad units has the highest clickthrough rate (CTR) by using custom channels. Then, change the code of your website to make sure that your top performing unit is the one with the highest-bidding ads


  • Writing about high paying keywords willn’t improve the earnings. Instead, write about subjects that you know well and that you’re passionate about so you can continue to create the compelling, original content that attracts visitors to your site.
  • Don’t use scraped content. It’s a violation of AdSense policies.
  • Don’t create multiple accounts.
  • same payee name, and having the ad code of different accounts on the same website willn’t affect your CPC in any way.
  • Finally, don’t try to manipulate the standard behavior, targeting, or delivery of ads in any way that isn’t explicitly permitted by Google. Refere AdSense program policies.


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