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“Don’t Be Evil” Bookmarklet Disects Google’s Search Plus Your World for Wider Social Web

Don't Be Evil: Takes on Google's search plus your worldSince its launching “Search Plus Your World” personalized search feature Google is constantly under attack for favouritism — now a group of Twitter, Facebook and Myspace engineers created a new “Don’t Be Evil” bookmarklet that lets anyone to get Google users their “real” social results — reminding Google of its own philosophy of wanting to “focus on what’s best for users, rather than what’s best for Google.”

“We created a tool that uses Google’s own relevance measure–the ranking of their organic search results–to determine what social content should appear in the areas where Google+ results are currently hardcoded,” states the creator.

This tool is offered as a bookmarklet runs in a web browser and temporarily enables additional functionality including:

  • People & Pages results
  • Google+ Sitelinks
  • Google+ Suggestions In Autocomplete

Adding the team writes the tool “Focus on the User” uses Google’s own algorithms to serve up relevant social sites, you know, instead of all Google+ all the time. All of the information in this demo comes from Google itself, and all of the ranking decisions are made by Google’s own algorithms. No other services or APIs are accessed.

So, how does this tool work?

“If Google decides that it’s relevant to surface Google+ page as a result in any of the areas where Google+ content is hardcoded, the tool searches Google for the name of the Google+ page. Then, the tool identifies the social profiles within the first ten pages of Google results (top 100 results). The ones Google ranks highest — whether they are from Flickr, Twitter, Facebook, LinkedIn, MySpace, Quora, Tumblr, Foursquare, Crunchbase, FriendFeed, Stack Overflow, Github or Google+ — replace the previous results that could only be from Google+,” the team explains.

Q: I thought Google needed a deal and more info from social sites to integrate them into its new social features?
A: This is clearly not true. The bookmarklet never accesses any server or API outside of google.com. The information has already been indexed and ranked by Google.”

The team also provides a couple example to the relevancy of the tool — “The “Organic” Results:

When you search for popular organizations and individuals like “The New York Times”, “Martha Stewart” or “AT&T”, Google always shows two large Google+ results underneath the first result, even if you don’t have a Google+ account. Mouse over the image below to see the results that Google deems most relevant,” the team explains.

dont' be evil tool takes on google search plus your world

You can watch the video below to see the tool in action or examples: