Mozilla introduced the ability for users to turn on the “Do Not Track” privacy feature in Firefox beta for Android. With this, Firefox for Android becomes the first mobile Web browser to offer the Do Not Track privacy feature.
It enables users to tell websites if they prefer to opt-out of online behavioral tracking. When the feature is enabled, Firefox will tell advertising networks and other websites and applications that you want to opt-out of third-party tracking for purposes like behavioral advertising. Basically, Mozilla implements an HTTP header that Firefox users can elect to send that tells ad networks they don’t want to be tracked.
This week the FTC called for “Do No Track” technology to be added to mobile browsers, as more consumers use their smartphone’s browser to surf the web.
Now that Firefox has added this feature to its mobile browser, it’s expected that others will follow suit.
To turn Do Not Track on in Firefox for Android, you tap on Browser Tools within the app. From the Preferences pane, you tap on the box next to “Tell sites not to track me” to turn this option on or off, where you can also choose to save passwords and allow cookies.
You can download the latest updae from Android Market.
[Source: Mozilla blog]