Google announced a number of improvements to Display Ad Builder to help you achieve all your marketing goals, from driving conversions to building your brand.
- With new AdWords Editor, you can now copy your DAB ads across campaigns and make basic bulk edits, including ad names, destination and display URLs, and ad statuses. With AdWords Editor you can quickly create customized creatives for each ad group.
If you’re already using AdWords Editor, you’ll be prompted to upgrade automatically. Just follow the instructions to keep your unposted changes. If you’re not using AdWords Editor, learn more and download it.
- “Social templates,” include the latest tweets from your Twitter account in the creative. Social templates are really useful if you want to run timely promotions that change daily. You can run a new tweet, instead of creating an entirely new creative. Social templates can also help you build your Twitter follower base.
- Also released expandable templates, which encourage more interaction from interested users by increasing your ad’s real estate on the page. When a user clicks on your expandable ad, it expands to twice its width or height, depending on the format.
- Launched new template customization to give you greater flexibility to create the ad you want. You can now move text boxes and images where you want within the template. Also, text boxes can be resized, so you can include more content. Combine these new features, with 180 templates, nearly 100 fonts, and unlimited color options to chose from.