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Digital Folio’s Visual SmartSearch Online Comparison Shopping Tool

Digital Folio, a BizSpark One startup, joins forces with major retailers like Wal-Mart, Target and Sears to deliver a multichannel shopping experience that makes online comparison shopping easier, faster and more fun for consumers.

Digital Folio’s online comparison shopping tool “Visual SmartSearch” beta allows shoppers to search for groceries, appliances and cameras using a distinctive visual method.

“With Digital Folio, retailers can influence the purchase behavior of comparison shoppers by offering exclusive, real-time promotions as searches are made for specific products. Use Digital Folio to search for a digital camera, for example, and not only will you learn where those cameras are sold locally and online, but you’ll get real-time pricing and store availability for them as well,” Microsoft stated.

“Digital Folio also creates its own retail niche by allowing manufacturers and retailers to offer exclusive coupons and discounts to consumers who shop through Digital Folio. Taking advantage of social media channels, Digital Folio lets customers share the deals they find via their Facebook profiles, generating new sources of customers and revenue.”

“Using an electronic folder concept, automatic pricing and promotional updates appear in a customer’s Digital Folio file as soon as they become available. To integrate online, offline and mobile retail shopping all in at once, Digital Folio turned to two key Microsoft products: Microsoft’s cloud platform, Windows Azure, which helps businesses lower up-front capital costs while providing a scalable infrastructure, and Silverlight, a powerful development platform for creating engaging, interactive user experiences for Web, desktop and mobile applications when online or offline,” explained Microsoft.

[Source: Microsoft Press]

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