DoubleClick added some new features to DoubleClick for Publishers (DFP). The list below contains some highlights, here is what is available in DFP and DFP Small Business:
- Targeting presets: If you frequently traffic your campaigns using the same set of targeting criteria, entering the same targeting criteria across multiple campaigns can become a repetitive process. “To help make this process quicker and more efficient for publishers, we’ve introduced the ability to save a set of targeting criteria to reuse across your other campaigns and availability forecasts,” said Beah Burger, DFP Product Specialist.
- Sequential creative rotation: “Sometimes advertisers want to display a set of creatives to the user in sequence in the same ad unit. This is called storyboarding and it allows the advertiser to control a user’s experience of an ad campaign across multiple views. Now you can “storyboard” a series of creatives by serving them sequentially to a user as they click through your site,” Beah explains.
- Mobile Reporting Filters: To help make it easier to identify ad impressions delivered to your mobile web content or applications,” you can now easily filter your reports to see only “web” or “mobile” line items.”
Available in DFP:
- Line item grace periods: “Imagine you’re working with one of your most valued advertisers and you want to ensure their campaign delivers in full, even if this means extending the campaign beyond its original flight date. You can now indicate a line item grace period in order to allow critical line items to deliver after they’ve passed their end date in order to meet their goals,” Beah added.