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Aug292009

Denizen sues JWT, WPP over TV Advertising for Bing search engine

A Delaware firm has filed a lawsuit against JWT and parent WPP, claiming the ad agency stole its patented product-placement concept of blending TV programming with advertising time to use in a campaign for Microsoft Bing search engine. JWT used the technique in a Bing ad that aired during — and featured stars from — NBC’s “The Philanthropist.” Here’s the clip.

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