Dell today launched a customer relations site called IdeaStorm. Users can submit product and feature requests, policy changes or whatever else they care to share with the Dell community. Those submissions are then voted on Digg style. Dell’s move follows just one day after Yahoo! unveiled a similar site.
The company also unveiled StudioDell, a video sharing site focused on Dell issues that contains both company video and submissions from users. Comments are allowed on IdeaStorm but not on StudioDell.
The company fully acknowledges its intellectual debt to Digg, calling IdeaStorm “a combination of message board and Digg.com.”
Jeremiah Owyang calls this a nod to the idea that “intranets are anachronisms,” though the second most popular submission as I write this is a call for a separate, internal IdeaStorm site for Dell employees. That makes me question how enthusiastic Dell’s employees will be about IdeaStorm. The leading suggestion is the make Dell more ecologically responsible.
Dell, IdeaStorm Site, Digg, Social Networking, New Startup, Customer Relations