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DecorMyEyes Merchant Vitaly Borker Arrested In New York After NYT’s Article On Exploiting Google Rankings

Just over a week ago, the New York Times posted about Vitaly Borker, told a reporter that securing many online reviews, regardless of what they say, is part of his strategy to generate business for his site, DecorMyEyes.com, which sells high-end eyeware. Now “Borker’s arrested” on On Federal Charges:

Vitaly Borker, an alleged cyber-bully and fraudster, cheated his customers, and when they complained, tried to intimidate them with obscenity and threats of serious violence,” said Manhattan US Attorney Pheet Bharara in a press release. “Especially during this holiday shopping season, today’s arrest should send a message that we’ll protect online consumers and that victims of people like Borker are not alone.”

Here’s a short video of him being taken from a federal courthouse:

Borker’s eyeglasses site, “Decor My Eyes,” and his tactics, were given a huge spread in the NYT. In reaction to the article, Google quickly introduced a change so that merchants with bad reputations would lose rankings in its system.


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