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Dec222011

Decoded Jay-Z’s Autobiography with Bing Maps: TV Advertising Campaign [Video]

Bing TV Ad: Jay-Z's auto-biography with Bing MapsA cool Bing video commercial “Decoded – Advertising campaign of Jay-Z’s book with Bing Maps” —

Bing and Jay-Z’s publisher partnered for a advertising campaign to market both the book Decoded and search engine Bing.

By placing all the pages of text of his book on the locations where it took place and showing them in Bing Maps, the campaign resulted in a successful launch of his memoires and an increase in traffic for Microsft’s Bing.

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